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Client: Lake Tahoe Music Festival Process: Using LTMF’s email database, we designed and implemented a customer profile and satisfaction online survey. Because it was an online, self-administered survey, we could ask lots of in-depth questions about musical preferences and loads of other stuff. Solutions: Quantifiable research results that clarified what patrons want to hear when they go to a LTMF concert. And while we were at it, we prioritized patrons’ geographic origins. Oh, and we provided them with a detailed demographic patron profile. Results: The research ended board quabbles over what type of concerts to book—giving the director a lot more control and focus. LTMF can sell advertisers on the incredible demographics of their patrons, not just try to hook them on goodwill. The LTMF’s really small advertising budget will be much more effective next year because it will focus on the best markets. Makes you feel all warm and fuzzy inside, doesn’t it?
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