Red Dog Consulting

What we do:

1. Help you determine who (and where) your customers are.
2. Understand your customers' needs, mindset, experiences–all motivators behind their decision to choose you over your competitors.
3. Develop the most effective communications plan to reach new and existing customers.

Not always in that order and not always all three. Some clients need the whole ball of wax. Some just need a little direction. We promise to honestly and practically assess your needs and provide you with answers and focused recommendations.

Lorna started her career in advertising in Chicago working with clients like Sears, Oscar Mayer and Bristol Myers Squibb to identify their customers’ needs and emotional drivers so that advertising efforts were high-impact. A move to San Francisco to work on the Clorox account brought her out West. She then learned the financial services industry launching Janus Mutual Funds’ brand. This experience opened up all sorts of opportunities to work with other financial institutions including Wells Fargo, Everen Securities and Piper Jaffray. Read more.

In late April, Red Dog’s client, the Economic Development Authority of Western Nevada (EDAWN) launched a regional business brand to generate awareness and interest among young skilled professionals and corporate decision makers looking to relocate their companies. This is the first regional business branding effort for Greater Reno-Tahoe and Red Dog is thrilled to be a part of the brand discovery, planning and implementation of a national launch in fall 2007.